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Creating a Facebook Ads Audience That ACTUALLY Converts
When we say ‘Facebook Ads Audience,’ we meant exactly just that. It’s the market with whom you plan to show your advertisements within the platform. Remember that Facebook isn’t about keyword targeting. But rather, you have to identify your exact audience so that your ads will reach them accordingly. The advantage of using the Facebook […]
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Startup Team Members You Need (and Ones You DON’T)
People are the key asset to any organization, and this concept applies to mega-corporations and startups alike. That said, building a successful business from the ground up begins with forming the right startup team. Without it, not even the heftiest capital or the most innovative idea would get you very far. When choosing the members […]
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Startup Design: Why Your Message Isn’t Getting Across
Building a startup means going through the process of getting face to face with chaos. You must understand that every beginner has a learning curve, and that goes for both you and your staff. It can be overwhelming, but if you compartmentalize your organization, it’s actually manageable. When you delegate the work to different departments […]
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The Ultimate Guide to a Small Business Marketing Plan
All businesses need a marketing plan. It might be a simple one-page document or a comprehensive one. The bottom line is, a marketing plan is essential in advancing a business. Plus, it can help in generating revenue too. But what should you include in a marketing plan? Here is the eight-step process in creating a […]
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Need a Startup Logo? Here are the DO’s and DON’Ts
Did you know that poor marketing and tough competition are among the top reasons why startups fail, according to Forbes? As a graphic design company, Penji recognizes the significance of these factors and believes they can be prevented. That’s why we offer quality and affordable logo design services specifically tailored for startups. With a standout […]
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Facebook Advertising Strategy: Ad Examples That Stopped the Scroll
Facebook is an excellent platform for advertising, not just because it has millions of users. But rather, you can play around with the different Facebook advertising strategy that allows you to target a market, and foresee results. Clearly, this does not mean that the only thing you have to do on Facebook is to post […]
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If You’re a Marketer Not Using Facebook Interactive Ads, You’re Missing Out
As marketers, it is a must that you know the trends that will keep the audience interested in your products or services. The tricky part here, though, is that your strategies months ago might already be passé. For example, if you are still heavily posting static images on Facebook, you are not maximizing your brand’s […]
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Why Facebook PPC is the Most Effective Form of Advertising (with examples)
Brands and businesses have attained success advertising on Facebook. Their effective Facebook PPC campaigns have increased brand awareness, traffic, or revenue. In turn, many are considering Facebook as one of their primary sources of advertising. As such, companies would turn to agencies to help them with their creatives to produce a solid campaign. That’s why […]
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12 Tips to Create a Great Flyer Design
Contrary to what many business owners think, flyers are still effective in marketing your brand. A Direct Marketing Association (DMA) study shows that 48% of consumers, after being handed a flyer, visited the store that was advertised and asked for additional information about the product on the flyer. The research has also found out that […]
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The Right (and Wrong) Ways to Do Facebook A/B Testing
If you’re not A/B testing your Facebook Ads, you’re wasting your marketing efforts. There is no cookie-cutter method in advertising on Facebook. It takes time and research to craft Facebook Ads that generate test results. One way to gear your marketing team in the right direction is to split test Facebook Ads. In the meantime, […]
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