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Top Nonprofit Logos Explained
Nonprofit organizations rely heavily on people’s donations. It’s what keeps them going. While spreading their mission may not be exactly like traditional marketing, it does share some similarities. The passionate individuals behind these NGOs work tirelessly to create an emotional connection that encourages donations to pour in. And you know what else plays a big […]
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15 Best Sports Team Logos From Around The World
There’s this interesting overlap between business logos and sports team logos. They both share some common elements, like simplicity, clever use of negative space, and captivating color schemes, among other things. But you know what sets sports logos apart? They have this special quality called dynamism. It’s like they capture the energy and excitement of […]
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Business Fonts Guide: How to Choose the Best Typeface and Fonts for Your Business
Choosing the right business fonts is a major part of your branding that’s often overlooked. Having the right font, style and typography can be the difference between repelling your audiences instead of attracting them. But fear not, we put together this comprehensive guide to walk you through the process of choosing the best fonts for […]
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Why You Need A Separate Personal And Business Brand
Any entrepreneur worth their salt understand the importance of brand building. Branding is more than just creating a face for your company. It generates awareness, facilitates reputation, builds credibility, and instills trust. It’s a given fact, but what most people find confusing is having a separate brand for their personal and business use. Whether you […]
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Top Mobile Advertising Designs
Every year, brands like Apple and Samsung launch new smartphones. Other brands must grapple and compete with these tech giants to ensure their smartphones still reach consumers. To do this effectively, they need creative ads to bring in more buyers and show off the value of their phones. Mobile advertising designs allow you to do […]
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The Best Advertising Tactics For Your 2020 Campaigns
Advertising and marketing generally share the same objectives. And at times, a lot of people use it interchangeably. But you have to remember that these two have different concepts. Let’s put it this way, marketing is the big umbrella where you plan and implement several activities that can be both beneficial to the company and […]
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Best 404 Page Designs On The Internet
Your business or brand shouldn’t neglect one key webpage on your website: a 404 page. In layman’s terms, when one sees a 404, it means there’s a broken link on the website. If you’re missing a 404 page, you might lose leads in the process and have higher bounce rates. Bounce rates mean visitors don’t […]
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Ranking The World’s Biggest Disruptions In Advertising
If run-of-the-mill marketing strategies aren’t working for your brand, then it’s high time you try disruptive advertising. Catch more attention and sustain interest this 2020 by going against the grain and taking the road less traveled. In this article, we’ll learn about disruption in advertising and its effect on industries. We’ll also look at the […]
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Why Word Of Mouth Marketing Designs Are Trendy Again
If an ad tells you to buy brand X and a friend urges you to buy brand Y, whose suggestion do you choose? If you’re like most people, you’ll probably go for the brand your trusted buddy suggests. Statistics tell us that 9 out of 10 people consider recommendations from family and friends rather than […]
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12 Major Branding Lies We’ve Been Told
Achieving success for your business means using the most effective branding and marketing strategies. However, strategizing doesn’t come in a one-size-fits-all scheme. What works for one won’t necessarily mean it will work for you, but learning from them surely helps. Penji offers a feature called “Scan My Brand,” wherein the system will go through your […]
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