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15 Modern Logo Design Tips to Boost Your Brand
Take a moment to think about your logo. Does it capture the essence of your brand in a single glance? Does it convey not only what you stand for but also what sets you apart from the competition? If you’re hesitating or didn’t confidently answer “Yes!” to these questions, then it’s time to reassess your […]
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20 Unusual Ecommerce Store Designs That Actually Sell
Looking for inspiration or ideas to include in your new eCommerce website? If you’re about to start an online store and don’t know where to begin, here are 20 eCommerce website designs that are truly awe-inspiring, you’d want to follow their suit. When smart ventures need a stunning website design like these examples, they turn […]
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10 Proven Instagram Strategies To Skyrocket Your Followers
Having an Instagram strategy is important if you want to grow your follower base. Sure you can just buy ads, however, that’s an expensive strategy without a strong base of followers already willing to engage with your content. That’s why you need to post scroll-stopping content. Penji can help you design stunning images that will […]
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7 Ways A University Branding Strategy Brings In Students
You need a university branding strategy to help you stand out and attract students to your campus. Every university has its programs, but they don’t know why you stand out. You have to show them what makes you unique compared to the other thousands of public and private schools across the world. The goal is […]
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Tips On Running A Successful Online Business
Back in the old days, if you wanted to start your own business, you had to secure funding so that you could open a storefront or rent an office to work. Thankfully, it’s never been easier to start an online business. However, just because it’s much easier doesn’t mean that you should jump into anything […]
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How To Optimize Social Media Marketing For Fashion Brands
Fashion is a $2.4 trillion-worth industry that has always been aggressive when it comes to their marketing strategies. Social media is the most accessible platform with over 2.77 billion users. There’s no need to question why we are seeing posts after posts of promoted content from the fashion brands themselves or the lifestyle influencers that […]
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14 Newsletter Examples Winning Over New Readers
There are various reasons why your company newsletters are not read. And of course, you have to identify these so you can avoid repeating the same mistakes. Just imagine, you and your team spent a lot of time and effort coming up with a newsletter, only to find out that it will end up in […]
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20 Most Successful Automobile Campaigns
Most automotive print ads in the 20th century are not only on the photo of the car but also the long copy usually found at the bottom of the ad. Despite the wordiness of ads then, it still made an impact on its consumers. It was the copy that made the ad successful. As it […]
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14 Effective Higher Education Marketing Strategies [Updated For 2021]
When we think of higher education, the farthest thing that comes to mind is business. But the truth is, education is business, a competitive one at that. For universities to get an increase in enrollment and revenues, a digital marketing plan should be set up. So, include high-quality and compelling visuals in your marketing plan. […]
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New Fashion Advertising Trends Your Apparel Business Should Try
Change is the only constant thing in this world. This adage also rings true in the fashion industry. The fashion industry is, without a doubt, a very competitive, reputable, and highly influential enterprise. Because of its fickle nature, fashion designers, retailers, manufacturers, and graphic designers are continuously keeping up with fashion industry trends including fashion […]
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