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8 Successful University Rebranding Examples
Branding is important. Aside from a name, a logo, color scheme, and language are the most identifiable assets that an institution has in order for people to know who this entity is, or what they represent. You see it all the time: businesses, people, products, the list goes on. And educational bodies aren’t exempt from […]
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Connecting The Target Market For Universities
University students either fall into the Millennial and Generation Z age group. Marketers tend to focus on the upcoming demographic in order to convert the most amount of sales. Generation Z will be the crowd where they will start buying product and services the most. Products such as a car, groceries, computers, a house, and […]
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Top Product Packaging Designs That Push The Envelope
Product development is arguably the most significant part of running a business. After all, much of a venture’s success relies on customers’ experience using the commodity. No matter how excellent a particular product is, however, poor packaging can be its biggest downfall. There’s a slim chance that consumers wouldn’t bother taking a product out of […]
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9 Proven Steps to Rebranding Your Business on Social Media
There comes a time a business owner and its executives might wonder, should we make significant changes to our company? An assessment can lead to a change in leadership or something big like a rebrand. Rebrands can be a hit or miss, especially for well-known brands. That’s why it’s essential to make an in-depth evaluation […]
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Mobile UX Design Principles Marketers Should Know
How can marketers help designers in building mobile UX designs? What principles can these two professions share? At first glance, you might think that being a marketer and a UX designer fall on different ends of the spectrum. However, there are certain principles that you as a marketer can learn, the same way that you […]
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A Marketer’s Guide to Basic Lean UX Principles
Every marketer or entrepreneur strives for an excellent UX design. Moreover, the burden is passed onto the UX designer for the best outcome as possible. Inescapably, the results are impacted by several factors. And where traditional UX design failed before, Lean UX rose to the occasion. So what is Lean UX? And how is it […]
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The Ultimate Resource of Illustrations for Presentations
It’s common for business owners to make presentations to inform, motivate, educate, or persuade. Whatever the reason for doing it, presentations have to be effective. Prezi reports that 33% of presentation attendees believe that visual stimulation is critical in keeping them engaged. The same report states that visual aids make a presentation 43% more persuasive […]
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Buy Illustrations for Commercial Use Through the Best On-Demand Design Service
It’s no surprise why more than 50 percent of users base their purchasing decision on personalized graphics. This is because 65 percent of users are visual learners. While photography and stock images do a bang-up job in making advertising channels visually appealing, custom illustrations are more impactful. This is primarily the reason why more and […]
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Why Are So Many Companies Changing Their Logos to Flat Designs?
Company logos are really crucial for any business. It’s no wonder that people invest a lot of money and time into crafting a logo that stands the test of time. However, that doesn’t mean you can’t make changes to your logo. In fact, it’s important to stay up-to-date with the latest trends. Have you noticed […]
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Your Graphic Designer’s Favorite Fonts of the Decade
Choosing the right type of fonts is important for any graphic design. You can ask professional graphic designers and we’re pretty sure they will all agree. The lines, curves, and even the thickness of the font can help designers build and send a strong message. We may not be aware of it, but the font […]
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